How HarperCollins Christian Publishing Maintains an Active Community [Podcast]

November 30, 2017 Randy Frisch

Jason Schemmel, Social Media Manager at HarperCollins Christian Publishing, joins the Content Pros Podcast to talk about building and engaging with a healthy, active community.

In This Episode:

  • How identifying your target audience can guide which social media your business should focus on
  • Why you should use social media as a funnel to catch a wider audience that leads back to your product
  • How repeatable campaigns can help your brand stand out and keep your audience engaged
  • The importance of empathizing with your audience when creating targeted ads

Quotes From This Episode:

“In today’s social media age, it seems like everything has to be visual. There has to be a visual component to it, or it’s just going to get completely lost.” — @JasonSchemmel

“When people are looking out for each other, that’s what’s really adding value to everyone and that’s what’s really going to drive a successful community.” — @JasonSchemmel


Visit for more insights from your favorite content marketers.

About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

Follow on Twitter Follow on Linkedin More Content by Randy Frisch
Previous Article
Meet the Marketer: Lisa Kenney, Blackbaud
Meet the Marketer: Lisa Kenney, Blackbaud

In this blog article, you'll meet Lisa Kenney, senior demand generation marketing manager of Blackbaud and ...

Next Article
When Frequent Content Generation Gets You Less: Lessons from Data Science
When Frequent Content Generation Gets You Less: Lessons from Data Science

This blog uses data science to show marketers that doubling their rate of content generation would result i...