Stephanie Totty, Director of Marketing at Examsoft, joins the Content Pros Podcast to discuss how ExamSoft works with customers to create content through its ambassador program.
Special Thanks to Our Sponsors:
In This Episode:
- How to create content to engage with multiple audiences with different personas
- How to work with brand ambassadors to generate content
- Why webinars are great pieces of content and how to style them for your audience
- How to repurpose and find multiple uses for your content
- Why compensating your brand ambassadors can strengthen your community
Quotes from this Episode:
“Our content creation strategy utilizes our actual clients.” — @tottums
“The number one reason our ambassador program has been so successful is that I compensate them.” — @tottums
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