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How ExamSoft Works With Customers to Create Relevant Content [Podcast]

Stephanie Totty, Director of Marketing at Examsoft, joins the Content Pros Podcast to discuss how ExamSoft works with customers to create content through its ambassador program.

Special Thanks to Our Sponsors:

In This Episode:

  • How to create content to engage with multiple audiences with different personas
  • How to work with brand ambassadors to generate content
  • Why webinars are great pieces of content and how to style them for your audience
  • How to repurpose and find multiple uses for your content
  • Why compensating your brand ambassadors can strengthen your community

Quotes from this Episode:

“Our content creation strategy utilizes our actual clients.” — @tottums

“The number one reason our ambassador program has been so successful is that I compensate them.” — @tottums

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch