ABM Hits and Headaches [Infographic]

July 11, 2018 Christine Otsuka

As you embark upon your quest for account-based marketing success, get insight from other B2B marketers. See trouble spots and priorities in the infographic below:

As you can see, personalized content is the most effective digital tactic for ABM, but also one of the most difficult to execute.  

Want to learn how to personalize content at scale for ABM? Take a look at this presentation to transform your content strategy for ABM, engagement, and sales alignment.

About the Author

Christine Otsuka

Christine is an experience-obsessed marketer. Officially, she's Uberflip's Senior Content Marketing Manager, where creating engaging content experiences for marketers is a challenge she accepts daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

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