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2018 ABM Benchmark Survey Report: Pushing B2B Brands Towards Targeted Content Experiences

December 11, 2018

Account-based marketing continues to generate buzz, but B2B organizations are quickly looking to move beyond the initial hype around the category and are pressing to show ROI from their targeted programs.

Demand Gen Report’s third annual ABM Benchmark Survey revealed most organizations are still in the early stages of ABM—many are starting to see some early growing pains and challenges on executing programs and clearly tracking and demonstrating the impact of their investments.

Check out this report sponsored by Uberflip to see how your account-based marketing program stacks up against industry benchmarks.

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