Buyer personas are essential for helping your organization understand who it is marketing and selling to, what your audience's pain points are, how they find your product/service, and how your solution can be applied. By grouping buyers into distinct groups and documenting what you know about each buyer persona, you will be able to craft a marketing message that speaks directly to your buyers.

That’s why we decided to create this super easy guide (in the form of an infographic) that describes the main process for profiling buyer personas, key questions you should ask, and a very relevant example of a persona profile. Take a look!

Tweet the facts:

Over half of B2B marketers use buyer personas to target their audience - Tweet it

Creating buyer personas is a 4-step process comprised of key questions - Tweet it

In the past 2 years, consumer behavior has radically changed - Tweet it 

Embed this infographic on your own website:

<a href="http://www.uberflip.com" target="_blank"><img src="http://mktcdn.uberflip.com/buyer_persona_infog_final.png" alt="Buyer Personas 101: How to Build the Perfect Profile" /></a>