Nurture Experience Checklist

May 2, 2019 Christine Otsuka

By sending your leads to a digital collection of content rather than a static article, you can expect higher engagement, increased content consumption, and increased velocity through the funnel. We call this collection of content a nurture destination. See one here! But before you can reap these rewards, you have to optimize that experience.

To help, we’ve put together a checklist to ensure you’ve thought through all considerations so you can provide an exceptional experience for your nurtured leads using a nurture destination.

Ask these questions first:

  1. What are the goals of the lead nurturing campaign? (e.g., increased engagement, content consumption, funnel velocity, demo requests)
  2. At what point in the nurture are you sending visitors to the nurture destination?
  3. How are you ensuring when a visitor clicks through to a piece of content in the nurture destination, they’re able to find their way back or get to the next piece of content in the nurture destination?

Once you have the above questions answered, you’ll want to think about the following aspects to build a high-converting nurture experience.

Here's to creating high-converting experiences! Want more? Check out this webinar I did on this very topic. 

About the Author

Christine Otsuka

Christine is an experience-obsessed marketer. Officially, she's Uberflip's Senior Content Marketing Manager, where creating engaging content experiences for marketers is a challenge she accepts daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

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