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Email nurture testing template

Experimentation is the only way to truly understand what works for your audience. That's why testing is so important in email marketing. To help you keep track of your email tests, we put together this template.

How to Use This Template:

  • Fill in all of the variables you'd like to test. We've gone ahead and included some in the grey font to get you started.
  • Once you have all of the variables filled out, go to the results tab and fill in the details (your testing time frame, audience, goals, hypothesis, winner, and insights!
  • Aim to run at least one test per month.

Want a template of your very own? Get a copy of our email nurture testing template.

NOTE: Be sure to make a copy of this template so you can edit, tweak, and fill in the blanks.

Here's to making the most of every email send!

About the Author

Christine is an experience-obsessed marketer. Officially, she's Uberflip's Director of Content, where creating engaging content experiences for marketers is a challenge she accepts daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

Profile Photo of Christine Otsuka