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Creating a nurture program is only as good as the content you include. After all, to nurture leads (or customers) you're going to need content. And to create a personalized welcome nurture you're going to want to map each flow out by persona.
Here's a look at how we do it:
How To Use This Template
- Start by determining how many emails you want to send. Our welcome nurture template includes 10 emails but yours might be shorter.
- Include your personas based on audience segments and what you know about their interests, needs, and pain.
- Then map content at different stages of the funnel to your content library.
- Identify any holes you have (like those greyed out above) and add those to your content marketer's to-do list.
Want a template of your very own? Get our welcome email nurture template here.
NOTE: Be sure to make a copy of this template so you can edit, tweak, and fill in the blanks.
We hope this makes selecting content for your welcome nurture—or any nurture for that matter—just a little easier.