Welcome Email Nurture Template

February 27, 2019 Christine Otsuka

Creating a nurture program is only as good as the content you include. After all, to nurture leads (or customers) you're going to need content. And to create a personalized welcome nurture you're going to want to map each flow out by persona. 

Here's a look at how we do it:

How To Use This Template

  • Start by determining how many emails you want to send. Our welcome nurture template includes 10 emails but yours might be shorter.
  • Include your personas based on audience segments and what you know about their interests, needs, and pain.
  • Then map content at different stages of the funnel to your content library. 
  • Identify any holes you have (like those greyed out above) and add those to your content marketer's to-do list.

Want a template of your very own? Get our welcome email nurture template here.

NOTE: Be sure to make a copy of this template so you can edit, tweak, and fill in the blanks.

We hope this makes selecting content for your welcome nurture—or any nurture for that matter—just a little easier.

About the Author

Christine Otsuka

Christine is an experience-obsessed marketer. Officially, she's Uberflip's Senior Content Marketing Manager, where creating engaging content experiences for marketers is a challenge she accepts daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

Follow on Twitter Follow on Linkedin More Content by Christine Otsuka
Previous Article
Nurture Experience Checklist
Nurture Experience Checklist

Building a nurture experience? Use this checklist to ensure you have thought through all the elements when ...

Next Article
Content Audit Template
Content Audit Template

Get a better sense of your content needs and gaps by conducting a content audit. Use this template to get y...

×

Fill out this form to get this template!

Company
Job Title - optional
Yes, add me to the Uberflip email list!
By checking this box, you provide us consent to email you educational content, and information on our products and services. You may unsubscribe at any time.
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
Enjoy!
Error - something went wrong!