Oops, we did it again!
Uberflip has been awarded a 2019 Killer Content Award for Bundled Content for its Rethink Your Content Experience video series. This is our third consecutive Killer Content Award win and second win in this category.
Now in its seventh year, the Killer Content Awards (affectionately referred to as the Finnys) produced by B2B Marketing Exchange recognize companies that are “embracing new rules of engagement and transforming them into cutting-edge campaigns that use new storytelling methods and new amplification channels.”
So what did we do that was deserving of this win?
For the Rethink Your Content Experience video series, the content team repurposed footage of our speaker presentations filmed at our annual thought leadership conference Conex: The Content Experience to create 90-second videos we could share on our brand channels and use as thought leadership content in our content hub.
“Short-form video is a much more accessible way to consume the content these thought leaders were presenting, especially considering the channels we chose for delivery,” said Christine Otsuka, Senior Content Marketing Manager at Uberflip. “Repackaging the content by branding the videos and adding the edgy original music and text on screen helped this series stand alone rather than look like repurposed event footage. We always aim to extract full value from the content we’re producing.”
The Killer Content Awards were presented to winners at B2B Marketing Exchange in Scottsdale, Arizona, on Tuesday, February 26, 2019.