Randy Frisch Releases First Book, F#ck Content Marketing: Focus on Content Experience
We’re so excited here at Uberflip to announce that our very own CMO, Randy Frisch, has just released his book, F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships.
This book champions the importance of creating content experiences, which draw the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.
The content experience takes into account how people consume and interact with your content, not just the words on the page. It’s how you package content. It’s how you deliver and recommend content in more meaningful ways. From personalized experiences for each audience segment to the different go-to-market strategies in marketing, the book sheds light on how marketers can add a human touch to B2B marketing.
Randy’s book is on sale now. Grab your copy today!
For more information, see the full press release here.