The demands on today's marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line. At the heart of these changes lies a new reality: that data is necessary to inform all marketing decisions, especially where content marketing is concerned.
Fortunately, content marketing is no longer a "hit or miss" process. You can analyze the performance of your content marketing efforts to learn what is and isn't working, and ultimately collect the data you need to inform your marketing decisions.
In this eBook, you will learn:
- How to use data to fuel the content creation process
- How to measure content distribution effectiveness
- How to gather the performance data you need to create a data-driven content marketing strategy
Learn how Uberflip puts marketers in charge. Get a demo!
About the Author
As VP Marketing, Hana enables her team to focus on an incredible customer experience combined with a metrics-driven approach, so Uberflip can truly understand its customer's needs.Follow on Google Plus Follow on Twitter More Content by Hana Abaza