Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.
Social media is still a powerful distribution channel for B2B content, but a number of challenges arise when trying to effectively schedule content on social. How can you ensure that your social conte
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B2B marketers are focused on developing content and tools for certain buyer personas – targets they can broadly define to attract leads into the funnel and help them progress through the sales cycle.
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Marketers spend a crazy amount of time acquiring and nurturing potential buyers before they’re handed off to sales and ultimately customer success. The lifecycle of a customer can oftentimes be disjoi
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ABM strategies require the coordination of a lot of moving parts. In this session, EverString’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve yo
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Account-based marketing and content go hand-in-hand, but what exactly do you need to do to effectively use content for ABM? The secret: Considering the content experience. In this presentation, Ub
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Everything marketers and the C-Suite need to know about measuring content marketing ROI.
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What if you could produce content that hit the mark every single time? Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predict
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Education and timing are key to closing deals – especially when your product or service doesn't have a line in your prospect's budget sheet. This is a common problem among SaaS (software as a servic
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Too often, content is treated as an "add-on" to a website, or buried in a neglected resource center. What B2B marketers need to understand is that treating their content separately from their user exp
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Check out what we've learned during the first month of our podcast, Flip the Switch.
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Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimize your webinar strategy to increase registrants, attendees, interaction, and engagement, are
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According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), st
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You've been creating content for a while now, but is it really resonating with your audience? Great marketing is all about building connections. All your marketing efforts – from content to programs
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Learn about our new podcast, Flip the Switch, where we have enlightening conversations with the brightest marketing minds.
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Old ways of content marketing will no longer cut it. Today, it's all about the content experience. Learn how Booker was able to leverage content to drive more views, engagement, and, ultimately, leads
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Great content isn't enough. Learn how to optimize your content experience to drive better results for your business. Focus on creating quality leads rather than a higher quantity and understand the im
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In-person events are consistently regarded as one of the most effective channels among B2B marketers. Not only do they build brand awareness and generate massive demand, they also accelerate the sales
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Every potential customer’s buyer journey is different, and it’s important for your organization to provide the content they need, when they need it. Building an on-demand strategy for your B2B content
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B2B lead generation involves so much more than simply producing leads — of course, much of the value that comes from lead generation tactics lies less in the quantity of leads, and more in the quality
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You've invested in content marketing. You're consistently publishing valuable content that's relevant to your audience, but you're still not hitting your targets. What gives? The truth is, even if y
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