Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Skip to main content

What are tracking benchmarks for my market?

When evaluating the performance of your marketing campaigns, you’ll often want to compare it to industry benchmarks.

Though industry benchmarks are important, you will still want to test out campaigns and start collecting your own data, as this data will be very valuable.

If you would like to learn more about the metrics, demographics and insights involved in your particular market, you can check out these resources:

www.emarketer.com

www.google.ca/think/industries/