When you launch your marketing campaign, you want to focus on acquiring data.  With data that you retrieve, you’ll begin to understand what is working and what’s not. Rarely will you have a campaign that works perfectly right out of the gate.  This is where optimization comes into play.

You should start by analyzing the data you have collected and make sense of your numbers. Your data will tell a story.  If you think you are spending too much on one form of advertising, you should learn how to reduce cost while still reaching your audience.

Every campaign will perform differently.  When you start to really identify who your audience is, and how they interact with your product or service, you’ll gain a deep understanding of what channel to invest more time and energy in.

While analyzing your metrics, you’ll learn how to optimize your campaigns, so you can eventually scale out and hit your big number goals.