The Ultimate Guide to Content Insights

August 26, 2016 Yoav Schwartz

You’ve created content, optimized your content experience, and distributed that experience to your target audience.

Your content marketing efforts are far from over, however.

In order for your content marketing strategy to be truly effective, you need to identify areas of improvement and optimize them accordingly. The only way you’ll be able to do this is to measure, analyze, and draw insights from your content’s performance. This is where the final pillar of The 4 Pillars of Content Marketing framework comes into play: Content Insights.

Despite the plethora of tools available to generate insights, even the most experienced B2B marketers have difficulty identifying the stories within their data and applying these insights to their strategy moving forward. Data holds the answers to all of your strategic content marketing questions, including:

  • Where should I invest my time and money when it comes to content creation, experience, and distribution?
  • What role does each content asset play in the buyer’s journey?
  • How can I increase marketing and sales effectiveness to scale growth?
  • How is content helping us meet our business objectives?

In this eBook, you will learn how implementing the right processes and tools to gather analytics, implement scoring, prove ROI, and create comprehensive reports on your content marketing efforts will provide the insight you need to make data-driven decisions. In turn, these decisions won’t just improve your content marketing performance, but will also allow you to meet your overarching business objectives.

About the Author

Yoav Schwartz

Yoav is the co-founder and CEO at Uberflip and is responsible for driving the mission, vision, and goals of the company. He spends considerable time working with his team to continuously delight and surprise Uberflip's customers.

Follow on Google Plus Follow on Twitter More Content by Yoav Schwartz
Previous Flipbook
The Ultimate Guide to Content Distribution
The Ultimate Guide to Content Distribution

Learn how to effectively distribute your content using a combination of social, organic search, email, and ...

Next Article
Content Marketing Metrics: How to Transform Data Into Action
Content Marketing Metrics: How to Transform Data Into Action

In this blog post, Uberflip's VP of Customer Success shows you how to define the metrics that matter and tr...

Check out Our Upcoming Webinars and Events

Find Out More
×

Learn how to generate content insights

First Name
Last Name
Company
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
Thank you!
Error - something went wrong!