The Ultimate Guide to Content Distribution

August 26, 2016 Yoav Schwartz

Through the lens of B2B content marketing, content distribution is the delivery of your content to  a desired  audience in order to increase brand awareness, promote  readership , generate leads, or move a lead further through the funnel. As such,  content  distribution must be considered at every stage of the buyer journey, and different tactics and channels must be exercised based on your particular goals for a piece of content.

The importance of content distribution cannot be overstated. You’ve poured time and resources into creating content and optimizing your content experience, but it’s all for nothing if your content goes unseen.

This eBook aims to provide you with an advanced understanding of content distribution in the B2B space, as well as provide an inside look at the tactics and channels (including social, organic search, email, and paid programs) you need to be leveraging to effectively distribute your content to your audience.

About the Author

Yoav Schwartz

Yoav is the co-founder and CEO at Uberflip and is responsible for driving the mission, vision, and goals of the company. He spends considerable time working with his team to continuously delight and surprise Uberflip's customers.

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