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Proof That Your Content Needs Fewer Facts and More Story [Podcast]

Doug Landis, Growth Partner at Emergence Capital, joins the Content Pros Podcast to share his journey to becoming a bonafide storyteller and what that means for content marketing.

Special Thanks to Our Sponsors:

In This Episode:

  • Why a CEO's successful pitch doesn't mean a slam dunk for the sales team
  • How a sales and storyteller hat across an organization leads to a fundamental shift in both external and internal communications
  • Why talking about your company and the market to your customers means you're doing it wrong
  • How bringing your weekend self to work leads to memorable presentations... in a good way

Quotes From This Episode:

“We need to synthesize the 40,000 feet vision down into something that matters to the one person that we’re trying to present to or speak to.” —@douglandis

 “I challenge everybody that listens to this to go look at your first call deck and look at your first slide. If it’s about you, if it’s about your mission, if it’s about who you are or what you do, then you’ve got it completely backwards.” —@douglandis

“For a customer presentation, 65% of your presentation should be stories.” —@douglandis

 “Part of our job collectively in our organizations is to be curating great content and begin using that great content to get ideas about the next piece of content you want to create.” —@douglandis

“At the end of the day, just think about two things: what you’re comfortable with and who your audience is and how they like to consume whatever it is they’re consuming.” —@douglandis

Resources:

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch