How to Rescue Content Marketing From Its Ivory Tower [Podcast]

May 11, 2017

Randy Frisch

Matt Heinz, President of Heinz Marketing, joins the Content Pros Podcast to discuss the increasingly intertwined relationship between marketing, content, and sales.

Special thanks to our sponsors:

In This Episode

Why the reality of marketing today means that even one-to-one conversations count as content
How content marketing has become the new sales department
Why cutting through the clutter means making your customer feel human again
How not properly arming your sales team leads to an email bruise

Quotes From This Episode

“Marketing may still generally own the top of the funnel and sales may own the bottom, but there is much more integration and alignment along multiple stages than there used to be.” —@HeinzMarketing

“We forget that one of the biggest roles of content across an entire addressable market is to get, earn, and keep someone’s attention.” —@HeinzMarketing

“You can’t assume that all pieces of content are going to apply equally to every prospect and every individual situation.” —@HeinzMarketing

“Sometimes faster and cheaper is not the best way to go. Sometimes it is. But sometimes you get what you pay for.” —@HeinzMarketing

“The more you can systematize, the more you can create consistency and scalability of your good ideas, the more it makes those things happen faster, easier to deliver consistent results and it gives you more time to be creative. And more time to innovate whatever comes next.” —@HeinzMarketing

“Start somewhere, don’t assume you’re going to fix your golf swing in one thirty minute lesson but start to make some process.” —@HeinzMarketing