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How to Rescue Content Marketing From Its Ivory Tower [Podcast]

Matt Heinz, President of Heinz Marketing, joins the Content Pros Podcast to discuss the increasingly intertwined relationship between marketing, content, and sales.

Special thanks to our sponsors:

In This Episode

  • Why the reality of marketing today means that even one-to-one conversations count as content
  • How content marketing has become the new sales department
  • Why cutting through the clutter means making your customer feel human again
  • How not properly arming your sales team leads to an email bruise

Quotes From This Episode

 “Marketing may still generally own the top of the funnel and sales may own the bottom, but there is much more integration and alignment along multiple stages than there used to be.” —@HeinzMarketing

“We forget that one of the biggest roles of content across an entire addressable market is to get, earn, and keep someone’s attention.” —@HeinzMarketing

“You can’t assume that all pieces of content are going to apply equally to every prospect and every individual situation.” —@HeinzMarketing

 “Sometimes faster and cheaper is not the best way to go. Sometimes it is. But sometimes you get what you pay for.” —@HeinzMarketing

“The more you can systematize, the more you can create consistency and scalability of your good ideas, the more it makes those things happen faster, easier to deliver consistent results and it gives you more time to be creative. And more time to innovate whatever comes next.” —@HeinzMarketing

“Start somewhere, don’t assume you’re going to fix your golf swing in one thirty minute lesson but start to make some process.” —@HeinzMarketing

Resources

For more insights from your favorite content marketers check out The Content Experience Show.

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch