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Don't let your B2B content sit unused — learn how to improve your content's discoverability today.

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How to Increase Your Content’s Discoverability

December 14, 2015 Heather Mueller

The average piece of content takes 20 hours to create and costs approximately $1,200 to produce. And yet, 60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource center.

The problem here is pretty clear — in order for B2B marketers to maximize their content marketing ROI, they’re going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content’s performance when no one can find your content in the first place?

Enabling content discoverability is key for generating results from your B2B content. In this eBook, you’ll learn:

  • Why and how your target audience is seeking your content
  • How to organize and assemble your blog or resource center
  • How to build a content experience that enables content discoverability

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About the Designer

As a native of France, Quentin Zancanaro gained valuable experience in many areas of design including illustration, graphic and web design . Now, as a Graphic Designer at Uberflip, Quentin applies his versatile skill set to provide creative and innovative assets to promote the Uberflip brand.

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About the Author

Heather Mueller

Heather Mueller is a freelance web copywriter. As a certified SEO copywriter, she pulls from her background in journalism and public relations to help companies boost quality leads through the power of the written word.

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