While the dust hasn't quite yet settled when it comes to the "gate debate", one thing is for certain: gating your premium content needs to be determined on a case-by-case basis.
You need to weigh your losses and your potential gains when you gate a piece of content.
Aside from the obvious lead generation benefits, you also get more accurate insights into the motivations of leads that convert on that particular piece of content.
But you need to ask yourself some questions: What content format is it? Does the topic qualify your audience? Can you bring enough traffic to it to compensate for its lacking virality?
Furthermore, you need to understand how you can still retain some of the benefits of public content when you gate your premium content.
In this eBook you'll learn:
- How to weigh your options before you gate a piece of content
- The kinds of gates that you can use
- A strategy to reap the benefits of both gated and ungated content
Your premium content can be a lead gen magnet if you gate it. Learn how in our eBook How to Gate Premium Content and Generate Leads.
About the Author
Braveen is a Content Marketer at Shopify.Follow on Google Plus Follow on Twitter More Content by Braveen Kumar