The Content Marketing Funnel of Love
In honor of Valentine's Day in February, this SlideShare explores love (and all that it entails) as a metaphor for the sales funnel.
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A Serious Look at Adding Humor to Your B2B Content Marketing
Humor can add a little flavor and increase audience engagement in your B2B content marketing.
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5 Ways To End A Blog Post
Where do you start when you don't know how to end your blog post?
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B2B Content Hacks: 5 Ways to Instantly Improve Any Blog Post
Turn your blog posts into the valuable content assets they're meant to be.
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B2B Content Hacks: 6 Research Hacks That Will Save You Time
Performing research for your B2B content doesn't have to be grueling. These 6 hacks will help cut down on the time you spend collecting sources.
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How to Sell Your Team On That Amazing New Tool They Don't Know They Need (Yet)
Stop settling for the way things are. Here's how to convince your team to adopt that awesome solution you know they need.
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Method Blogging: How to Become a Member of Your Own Audience (And Why You Should)
Enhance your effectiveness as a content marketer by becoming a member of your own audience.
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10 Invaluable Lessons Every Content Marketer Learns (Explained With Memes)
There are a few things that every Content Marketer will learn as they embark upon their content journey. Find out what they are (with the help of some memes).
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How to Give Your Content a Competitive Edge in a Crowded Niche
Is your niche oversaturated with content? Here are five ways to give your content a leg up.
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Customer Marketing With Content
Learn how to use content marketing for customer retention.
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3 Crowdsourcing Strategies to Help You Scale Content Production
Ever feel like as soon as you finish one blog post, two more are added to your "to do" list? Feed the demand for more content through crowdsourcing.
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Why "SMarketing" Matters
Sales and Marketing have the same goal: To generate more revenue. So why is it so difficult for these two teams to get on the same page?
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Sales & Marketing Alignment: Why "SMarketing" Matters [Infographic]
Sales and Marketing have the same goal: To generate more revenue. So why is it so difficult for these two teams to get on the same page?
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5 Psychological Hacks for High-Impact Content Marketing
Get inside your audience's head. Use these psychological frameworks to help you create content that performs.
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You Know You're a Canadian Marketer When...
This post is dedicated to the Canadian marketer.
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How to Unlock the Hidden Potential of SlideShare
SlideShare isn't just a place to house your old presentation decks. Awaken the sleeping potential of SlideShare in your content marketing.
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The Lost World of SEO
Once upon a time, SEO was easy for marketers to game. “Black Hat” tactics made it possible to surface less-than-useful content and web pages to the top of the search engine results page for specific s
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Why Marketers Must Be Teachers in the Era of Self-Education
With 94% of B2B buyers conducting their own research before purchasing anything, content is now your first point of contact. Here's how you can use your content to educate your potential buyers.
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The Marketing Automation Revolution [Infographic]
Marketing automation adoption has increased by 11 times since 2011. Learn more about the marketing automation revolution.
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The One Edit That Could Save Your Content
Many content marketers are overlooking an important stage of editing. Find out what it is and how it can drastically improve your content.
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