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In honor of Valentine's Day in February, this SlideShare explores love (and all that it entails) as a metaphor for the sales funnel. The long journey a customer takes up to purchase is kind of like t
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Humor can add a little flavor and increase audience engagement in your B2B content marketing.
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Where do you start when you don't know how to end your blog post?
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Turn your blog posts into the valuable content assets they're meant to be.
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Performing research for your B2B content doesn't have to be grueling. These 6 hacks will help cut down on the time you spend collecting sources.
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Stop settling for the way things are. Here's how to convince your team to adopt that awesome solution you know they need.
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Enhance your effectiveness as a content marketer by becoming a member of your own audience.
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There are a few things that every Content Marketer will learn as they embark upon their content journey. Find out what they are (with the help of some memes).
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Is your niche oversaturated with content? Here are five ways to give your content a leg up.
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Learn how to use content marketing for customer retention.
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Ever feel like as soon as you finish one blog post, two more are added to your "to do" list? Feed the demand for more content through crowdsourcing.
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Sales and Marketing have the same goal: To generate more revenue. So why is it so difficult for these two teams to get on the same page?
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Sales and Marketing have the same goal: To generate more revenue. So why is it so difficult for these two teams to get on the same page?
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Get inside your audience's head. Use these psychological frameworks to help you create content that performs.
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This post is dedicated to the Canadian marketer.
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SlideShare isn't just a place to house your old presentation decks. Awaken the sleeping potential of SlideShare in your content marketing.
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Once upon a time, SEO was easy for marketers to game. “Black Hat” tactics made it possible to surface less-than-useful content and web pages to the top of the search engine results page for specific s
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With 94% of B2B buyers conducting their own research before purchasing anything, content is now your first point of contact. Here's how you can use your content to educate your potential buyers.
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Marketing automation adoption has increased by 11 times since 2011. Learn more about the marketing automation revolution.
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Many content marketers are overlooking an important stage of editing. Find out what it is and how it can drastically improve your content.
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