You've generated a lead, nurtured them into an SQL, and Sales has turned them into a customer.
But before you pat yourself on the back and return to the top of the funnel again, ask yourself this:
What are you doing to keep that customer from leaving you for one of your competitors?
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About the Author
Braveen is a Content Marketer at Shopify.Follow on Google Plus Follow on Twitter More Content by Braveen Kumar