Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins the Content Pros Podcast to discuss the evolution of permission in content and how it is changing the very definition of marketing.

Special Thanks to Our Sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

In This Episode:

• How one tiny change in media process can lead to a global and cultural paradigm shift
• Why more media means fewer autonomous decisions made by consumers
• How the increase in media creators has led to a fundamental change in the definition of marketing
• Why successful content engagement means your business giving a simple like or @ mention in the comments of user-generated content

Quotes From This Episode:

“If you ask the question, “Why are we doing this?”, you get a very different answer.” —@msweezey

“What’s important is the fact that everybody in the world has the ability to create, distribute, and can consume content with zero friction.” —@msweezey

“Consumer-generated media is much more powerful in terms of persuasion and motivation than business-generated media.” —@msweezey

“A lot of the decisions that we’re normally making, we won’t even be making in the near future. Those decisions will be made and automated by data and media that’s being created and managed by devices.” —@msweezey

“They didn’t ask for you to engage with them, they’re not asking for you to try and sell them things, they’re just asking to be validated.” —@msweezey

“It doesn’t matter which medium you use, it depends on how you use that medium to fulfill the desire of the individuals.” —@msweezey

 Resources:

• Mathew Sweezey on Twitter: @msweezey
• Salesforce
• Marketing Automation for Dummies
• Cluetrain Manifesto
• B2B Social Media Case Study: How I made $47 million from my B2B blog
• First Tweet

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