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This CMO Believes Dashboards are Dead [podcast]

 

Episode Description

On this episode of The Marketer’s Journey, I interview Scott Holden, CMO at ThoughtSpot, a tech company that produces business intelligence analytics search software. Previously, Scott served as VP of Marketing at Salesforce. During the episode, we discuss Scott’s disruptive approach to marketing, modern day analytics, and what made him the CMO he is today.

Listen to The Marketer's Journey Podcast on iTunes or Spotify

Key takeaways from this episode:

  • Great marketers are also great storytellers. As Scott noted, feeling genuinely passionate about the story you’re telling helps others get invested in the vision, too. During his seven-year stint at Salesforce, one of the key lessons he learned was that a great story has the power to inspire the market and the entire internal organization.
  • Dashboards are dead. When it comes to analytics, Scott takes the bold stance that static dashboards have become a relic of the past. Instead, he believes that analytics should be an interactive experience which business leaders can immerse themselves in on the fly, in real time.
  • Think big. When it comes to marketing and PR, there’s always room to think bigger and expand your vision for the company. Scott believes through sheer force of will and great storytelling, you can achieve anything you set your mind to and motivate others to do the same.

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch