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This CMO Believes Dashboards are Dead [podcast]


Episode Description

On this episode of The Marketer’s Journey, I interview Scott Holden, CMO at ThoughtSpot, a tech company that produces business intelligence analytics search software. Previously, Scott served as VP of Marketing at Salesforce. During the episode, we discuss Scott’s disruptive approach to marketing, modern day analytics, and what made him the CMO he is today.

Listen to The Marketer's Journey Podcast on iTunes or Spotify

Key takeaways from this episode:

  • Great marketers are also great storytellers. As Scott noted, feeling genuinely passionate about the story you’re telling helps others get invested in the vision, too. During his seven-year stint at Salesforce, one of the key lessons he learned was that a great story has the power to inspire the market and the entire internal organization.
  • Dashboards are dead. When it comes to analytics, Scott takes the bold stance that static dashboards have become a relic of the past. Instead, he believes that analytics should be an interactive experience which business leaders can immerse themselves in on the fly, in real time.
  • Think big. When it comes to marketing and PR, there’s always room to think bigger and expand your vision for the company. Scott believes through sheer force of will and great storytelling, you can achieve anything you set your mind to and motivate others to do the same.

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch