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Scaling from IPO towards a $20B megabrand [podcast]


On this episode of The Marketer’s Journey, I interview Chandar Pattabhiram, CMO at Coupa, a global technology platform for business spend management. In the past, Chandar also held CMO roles at Marketo and Badgeville. During the episode, we discuss his career path so far, how to turn an educational brand into a global phenomenon and the key characteristics of a great CMO. 

Listen to The Marketer's Journey Podcast on iTunes or Spotify

Key takeaways from this episode:

  • When in doubt, remember: E=mc2. When searching for a new company to join, Chandar took notes from Einstein and came up with a simple pneumonic formula: the “M” in the equation refers to monetary, the first “C” stands for competitive advantage, and the second “C” stands for culture as he was looking for a company that was dedicated to supporting rather than managing its employees.
  • Seek harmony. Chandar mentioned that the role of a CMO is to create harmony across the organization by supporting team members and understanding the nuances of the company’s strategic goals. He recommends taking advantage of the skills and experience you’ve gained from prior roles while keeping a flexible approach.
  • Embody the characteristics of a great CMO. Chandar believes there are three components of a great CMO: excellent storytelling skills, an understanding of the science of marketing, and the ability to harness all the moving parts of a marketing engine to form connections. Once you’ve mastered all these elements, Chandar says, you’ll be well on your way as an effective marketing leader.

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch