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Widen Acquired by Acquia for DAM and CX Obsession [podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Jake Athey, VP of Marketing at Widen, a cloud-native provider of digital asset management (DAM) and product information management (PIM) software. During the episode, we discuss Acquia’s recent acquisition of Widen, taking a balanced approach to marketing, and Jake’s 17-year journey with the company.

Listen to The Marketer's Journey Podcast on iTunes or Spotify

Key takeaways from this episode:

  • Never underestimate the power of adaptability. Over the course of his 17-year stint at Widen, and especially over the course of the past 18 months, Jake has learned a thing or two about adapting to change. He believes staying adaptable to change is one of the most essential skills anyone can develop as they move forward and transform along their career path.

  • Alignment is key. According to Jake, part of Widen’s strategy for strengthening customer retention includes ensuring there’s clear alignment between the promises that are made during the marketing stage and the actual delivery of the services. To accomplish this, teams need to have solid support from leadership and a strong relationship to the company’s core values.

  • Care greatly. Jake mentioned that one of his mantras is “care greatly,” which serves as a reminder that excellent marketers need to be empathetic towards others. This is why placing a strong emphasis on desired customer outcomes and excellent service throughout the buyer journey has been crucial for Widen.

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch