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Shaping the Remote Buyer’s Journey with Messaging [Podcast]


It’s incredibly important to meet face-to-face with customers—except that right now, we can’t. We have to rely on messaging more than ever before.

In this episode, I interview Christophe Coutelle, VP of Marketing at Element AI, about the two strategies he’s using for messaging right now.

What we talked about:

  • Global sales in a world without international travel
  • How to be timely and relevant (without exhausting your clients)
  • The relaxation benefits of spending 5-6 hours a day in the water

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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