Product message equals product strategy.

It’s worth repeating: The message is the strategy. But how do you get there?

In this episode, I interview Des Cahill, CMO at Oracle, about the importance of storytelling in product marketing.

What we talked about:

• Why product messaging is so integral to strategy
• Three pillars of the experience economy and how to tell a customer-focused story
• Making time for frequent breaks between hours of Zoom calls

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!