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Product Messaging Is Product Strategy [Podcast]

Product message equals product strategy.

It’s worth repeating: The message is the strategy. But how do you get there?

In this episode, I interview Des Cahill, CMO at Oracle, about the importance of storytelling in product marketing.

What we talked about:

  • Why product messaging is so integral to strategy
  • Three pillars of the experience economy and how to tell a customer-focused story
  • Making time for frequent breaks between hours of Zoom calls

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

About the Author

Randy Frisch is a co-founder of Uberflip and held many roles, including President and CMO, where he evangelized the content experience.

Profile Photo of Randy Frisch