Skip to main content
Get the latest content delivered straight to your inbox!
Please use your work email


Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Product Messaging Is Product Strategy [Podcast]

Product message equals product strategy.

It’s worth repeating: The message is the strategy. But how do you get there?

In this episode, I interview Des Cahill, CMO at Oracle, about the importance of storytelling in product marketing.

What we talked about:

  • Why product messaging is so integral to strategy
  • Three pillars of the experience economy and how to tell a customer-focused story
  • Making time for frequent breaks between hours of Zoom calls

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch