Product Messaging Is Product Strategy [Podcast]

May 12, 2020 Randy Frisch

Product message equals product strategy.

It’s worth repeating: The message is the strategy. But how do you get there?

In this episode, I interview Des Cahill, CMO at Oracle, about the importance of storytelling in product marketing.

What we talked about:

  • Why product messaging is so integral to strategy
  • Three pillars of the experience economy and how to tell a customer-focused story
  • Making time for frequent breaks between hours of Zoom calls

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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