Product Messaging Is Product Strategy [Podcast]
Product message equals product strategy.
It’s worth repeating: The message is the strategy. But how do you get there?
In this episode, I interview Des Cahill, CMO at Oracle, about the importance of storytelling in product marketing.
What we talked about:
- Why product messaging is so integral to strategy
- Three pillars of the experience economy and how to tell a customer-focused story
- Making time for frequent breaks between hours of Zoom calls