Product Messaging Is Product Strategy [Podcast]

May 12, 2020 Randy Frisch

Product message equals product strategy.

It’s worth repeating: The message is the strategy. But how do you get there?

In this episode, I interview Des Cahill, CMO at Oracle, about the importance of storytelling in product marketing.

What we talked about:

  • Why product messaging is so integral to strategy
  • Three pillars of the experience economy and how to tell a customer-focused story
  • Making time for frequent breaks between hours of Zoom calls

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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