Achieving Cross-Departmental Alignment [Podcast]

May 5, 2020 Randy Frisch

Today, most projects are cross-functional. So it’s that much more important for all departments to come together onto one Project Management Solution (PMS). Getting them onto one platform, though? That’s the tough part.

In this episode, I interview Saranya Babu, SVP of Marketing at Wrike, about her journey from engineer to VP of Marketing and why today’s organizational structure almost requires all departments to use the same PMS in order to achieve cross-departmental alignment. 

What we talked about:

  • How Saranya became SVP of Marketing at a 1,000-person company
  • Why she made the unusual switch from engineering to marketing
  • How to continuously advance your career
  • How to rally a whole company around one PMS

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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