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Achieving Cross-Departmental Alignment [Podcast]

Today, most projects are cross-functional. So it’s that much more important for all departments to come together onto one Project Management Solution (PMS). Getting them onto one platform, though? That’s the tough part.

In this episode, I interview Saranya Babu, SVP of Marketing at Wrike, about her journey from engineer to VP of Marketing and why today’s organizational structure almost requires all departments to use the same PMS in order to achieve cross-departmental alignment. 

What we talked about:

  • How Saranya became SVP of Marketing at a 1,000-person company
  • Why she made the unusual switch from engineering to marketing
  • How to continuously advance your career
  • How to rally a whole company around one PMS

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play

About the Author

Randy Frisch is a co-founder of Uberflip and held many roles, including President and CMO, where he evangelized the content experience.

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