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Putting Product at the Heart of Marketing [Podcast]

Could CMO and CPO—Chief Product Officer—ever be filled by the same person?

As it turns out, yes.

In this episode, I interview Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo, about the importance of product marketing and how a focus on product shaped his career.

What we talked about:

  • How a background in product marketing gave him insight into customer needs
  • The full circle of the product-based buyer journey
  • Benefits of getting completely off the grid at least once a year

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch