Putting Product at the Heart of Marketing [Podcast]

April 28, 2020 Randy Frisch

Could CMO and CPO—Chief Product Officer—ever be filled by the same person?

As it turns out, yes.

In this episode, I interview Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo, about the importance of product marketing and how a focus on product shaped his career.

What we talked about:

  • How a background in product marketing gave him insight into customer needs
  • The full circle of the product-based buyer journey
  • Benefits of getting completely off the grid at least once a year

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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