The journey may be important, but when you manage a team, it’s just as key to make sure that even when they’re taking different paths, your team members arrive at the same destination. As we navigate new waters, diverse perspectives and different approaches are more important than ever in marketing.
In this episode of The Marketer's Journey, I interview Danielle Brown, CMO at Points, about how to make space for your team to do their best work, and the value of both objective and subjective approaches to marketing.
Key takeaways from this episode:
Marketing generalists are immensely undervalued. We need subject matter experts but adaptability and the ability to see the world broadly are imperative marketing skills.
As a manager, you don’t need to have all the answers. You just need to ask the right questions and set your team up for success, driving towards a common goal.
There is a time and a place for both subjective, “go with your gut” marketing and objective, data-driven marketing. Analytics and scientific approaches are key, but many successful marketers like Danielle began their careers simply by knowing their customers and understanding how to communicate with them.