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Mastering marketing attribution via sales input [podcast]

On this episode of The Marketer’s Journey, I interview Cristy Garcia, the Vice President of Marketing at Impact, a partnership management platform. Specializing in content creation, lead generation programs and team building, Cristy is a B2B marketer who is equally hungry, humble and smart. During the episode, we discuss the qualities Cristy looks for when hiring new marketers, tips for marketing teams to create sales pipeline, and the role of content and events in customer engagement.

Key takeaways from this episode:

  • The best marketers are both hungry and humble. Cristy noted that when hiring new talent for the team, she looks for these two qualities because they signal a desire to be the best they can be while remaining kind and willing to learn new things.
  • All teams are ultimately responsible for creating sales pipeline. Cristy mentioned that when it comes to sales, she considers all teams including marketing and business development responsible for creating pipeline and driving high-quality conversions. This is why collaboration and communication is key at every stage of the journey.
  • Cristy takes a 360-degree approach to campaigns. She believes that every level of the funnel is equally important, and all touchpoints like email, events and content marketing should ultimately come together to create a comprehensive journey for the customer

Listen to The Marketer's Journey Podcast on iTunes or Spotify

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch