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Mastering marketing attribution via sales input [podcast]

On this episode of The Marketer’s Journey, I interview Cristy Garcia, the Vice President of Marketing at Impact, a partnership management platform. Specializing in content creation, lead generation programs and team building, Cristy is a B2B marketer who is equally hungry, humble and smart. During the episode, we discuss the qualities Cristy looks for when hiring new marketers, tips for marketing teams to create sales pipeline, and the role of content and events in customer engagement.

Key takeaways from this episode:

  • The best marketers are both hungry and humble. Cristy noted that when hiring new talent for the team, she looks for these two qualities because they signal a desire to be the best they can be while remaining kind and willing to learn new things.
  • All teams are ultimately responsible for creating sales pipeline. Cristy mentioned that when it comes to sales, she considers all teams including marketing and business development responsible for creating pipeline and driving high-quality conversions. This is why collaboration and communication is key at every stage of the journey.
  • Cristy takes a 360-degree approach to campaigns. She believes that every level of the funnel is equally important, and all touchpoints like email, events and content marketing should ultimately come together to create a comprehensive journey for the customer

Listen to The Marketer's Journey Podcast on iTunes or Spotify

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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