On this episode of The Marketer’s Journey, I interview Cristy Garcia, the Vice President of Marketing at Impact, a partnership management platform. Specializing in content creation, lead generation programs and team building, Cristy is a B2B marketer who is equally hungry, humble and smart. During the episode, we discuss the qualities Cristy looks for when hiring new marketers, tips for marketing teams to create sales pipeline, and the role of content and events in customer engagement.
Key takeaways from this episode:
- The best marketers are both hungry and humble. Cristy noted that when hiring new talent for the team, she looks for these two qualities because they signal a desire to be the best they can be while remaining kind and willing to learn new things.
- All teams are ultimately responsible for creating sales pipeline. Cristy mentioned that when it comes to sales, she considers all teams including marketing and business development responsible for creating pipeline and driving high-quality conversions. This is why collaboration and communication is key at every stage of the journey.
- Cristy takes a 360-degree approach to campaigns. She believes that every level of the funnel is equally important, and all touchpoints like email, events and content marketing should ultimately come together to create a comprehensive journey for the customer