Jenna Rutschman, Director of Marketing and Communications, College of Social and Behavioral Sciences at University of Arizona, joins the Content Experience Show to discuss audience segmentation in higher education.

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In This Episode:

• Why audience segmentation is important when marketing to a wide range of demographics
• How the University of Arizona optimizes email for communicating with students
• How marketing with higher education can differ from other “worlds” of marketing

Quotes From This Episode

“We’re going through a very productive strategic planning process with audience segmentation research, so we can actually understand our students, their parents, our faculty, and the community, and how they want to communicate with us.” —  desertpanda13

“What we really want to do is not drive the culture or events down the throats of students via email, because they want to consume that content in more of a natural form in social media.” — desertpanda13

Resources:

• Jenna on Twitter.
• University of Arizona

Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.