Kelley O’Brien, Director - Interactive, Digital, Social at Krispy Kreme, joins the Content Experience Show to discuss bringing personal experiences to a worldwide audience.

Special Thanks to Our Sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• How social can be used to engage your audience in product creation
• Why being a B2C brand with a fun persona still requires strategy and planning
• How to balance a personal experience with a global experience with a multinational audience

Resources:

• NUVI
• Lightboard

Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.