Jess Ostroff, Director of Calm at Don’t Panic Management, joins the Content Experience Show to discuss finding your specialization and her new book, Panic Proof.

Special Thanks to Our Sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• Why it’s better to find your specialization rather than trying to be a “Jack or Jill of all trades”
• How to find someone’s specialization
• How to structure your or your employee’s time to utilize specializations while preventing burnout
• How to strategically plan out and prioritize your ideas

Quotes From This Episode:

“We need to get back to basics and figure out what we are uniquely qualified to do, what we love to do and then get rid of everything else through automation or delegation.”— @jessostroff

“I don’t think that the full stack marketer is necessarily the best way to service your team.”— @jessostroff

“There should be no excuse for why you miss a deadline or why your timeline is off because everyone should know as it’s happening whether there’s something going on that’s going to change the timeline.”— @jessostroff

Resources:

• Panic Proof
• Don’t Panic Management
• Agile Sherpas

Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.