How to Target the Right Audience by Unifying Customer Data w/ Megan McDonagh [Podcast]
On this episode of The Marketer’s Journey, I interview Megan McDonagh, CMO at Amperity, a customer data platform (CDP). Having spent more than 20 years at Intel Corporation, Megan had some wise words to share about the different opportunities she’s encountered throughout her career that have led her to her role as CMO today. Megan also unpacks the need for marketers to unify and understand our buyers and their diverse channel interactions to deliver a more personalized experience.
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Key takeaways from this episode:
- Consider your impact. When Megan was looking to make the jump into her next CMO role, she prioritized choosing a company solving big problems on a big scale. It was important to take a glimpse into the future to understand the company’s growth trajectory and just how she could make a powerful impact as CMO.
- Unify customer data. At Amperity, Megan works with lots of B2C companies that tend to be owned by a single parent company. In cases like these, there’s a strong need to unify their customer data from multiple sources, so they can market to different customers across various brands. That’s where a CDP like Amperity comes in as a clutch tool for helping them understand their customers inside and out.
- Prioritize personalization. One of the major themes that emerged from my conversation with Megan was personalization. Customers today expect a personalized experience that demonstrates a brand’s commitment to understanding them and their needs. Marketers should be focused on creating a tailored experience with every piece of content they share.