On this episode of The Marketer’s Journey, I interview Ran Avrahamy, CMO at AppsFlyer. Our discussion reminded me that as long as you're consistently learning and challenging yourself, then being comfortable in your role isn’t always such a bad thing. One of the main themes from this episode is the need to reinvent yourself and your strategy as a marketer, and specifically, how marketers can do this with events in a post-COVID world.
Key takeaways from this episode:
- Strike a balance between growth and comfort. Ran points out that the term “comfort zone” tends to come along with some negative connotations, but it’s not necessarily a terrible thing to be comfortable in your role. It’s best to find the balance between feeling comfortable and consistently learning new things so you can continue progressing throughout your career.
- Reinvent yourself at least once a year. As we head into 2023, there’s no better time to take stock of your life and determine what you need to change in order to improve as a marketer. Ran says he commits to reinventing himself every year, which can mean pushing yourself professionally—or seeking fresh inspiration in your personal life.
- When it comes to events, it’s all about impact. Ran mentions that a core pillar of AppFlyer’s strategy in 2023 will be events, and they’re likely to make a big comeback in the new year. That said, he cautions listeners that it’s not always about the size or scale of an event. The quality of your impact and the connections you make with your audience is often more important.