On this episode of The Marketer’s Journey, I interview Kevin Marasco, CMO of Tebra, a company specializing in healthcare marketing. One of the running themes of this episode is fun—why marketing should be fun and why so many brands tend to forget this. Kevin has years of experience working for several amazing brands, so he has plenty of marketing wisdom to share throughout the episode.
Key takeaways from this episode:
- The ceiling is getting higher. In recent years, the tech landscape has grown so much that the expectations for companies in the healthcare space have skyrocketed. This has opened up a whole new world of possibilities, which is why Kevin is constantly looking towards the company’s vision or north star to stay focused.
- Step outside your comfort zone. If he could give his younger self one piece of advice, Kevin says it would be to learn as much as possible in as many different areas of the marketing world as possible. By remaining constantly curious and eager to learn, you’ll become a more well-rounded marketer with the ability to bring much more value to your team.
- Build an approachable brand. Finally, Kevin shares his tips for building a brand that feels approachable and authentic to your customers. Avoid using too much jargon and instead opt for plain language to ensure you’re connecting with customers in a way that feels human. Trust is everything today, so it’s essential that your brand is relatable at every touchpoint.