How to Build a Real-Time Content Strategy [Podcast]

January 21, 2019 Randy Frisch

When people hear the term “real-time content,” they may think of it as “improvising” or “winging it.” But whether you’re organizing a conference, product launch, or other type of event, it’s important to have a well-planned strategy that blends with the authentic live experience.

The question this week’s guest on the Conex Show has committed herself to answering is, “How does strategy fit into real-time content?” When it comes to real-time content, it’s important to be flexible and jump on topics rapidly, while still creating content that engages your customers.

Lauren Teague, Strategist at Convince & Convert, joins the Content Experience Show to discuss strategies for engaging through real-time content.

In This Episode: 

Why Social Marketing for Sports Requires a Much More Nimble Approach Than Traditional Marketing

Teague comes from a sports background and shares her experience of creating real-time content for sports audiences. She explains how challenging it is to anticipate one winner, have the game go a different way, and be prepared to create new content on the fly.

“A content person in sports has a much different challenge than a traditional content marketer. The sport sells itself, but you’re actually selling the experience.” — @LaurenTee

Strategies for Preparing for Real-Time Content Without Being Manufactured

When it comes to in-event content, there’s always the question of, are we going live or are we manufacturing live? Being truly committed to creating real-time content doesn’t mean you’re not going into an event prepared, it means you know what you’re looking for, and have a strategy in place to communicate live events as they happen.

“You have to know to be active and available all the way through on both ends of the conversation.” — @LaurenTee

How to Use Real-Time Content to Become Part of the Customer Experience

Teague defines her approach as being R.E.A.L., which stands for rapid, engaging, aim, and live. These four elements are important to consider when it comes to creating content that is both authentic and of interest to your customers.

“Your content has to be engaging, but also you have to be committed to engaging with the audience.” — @LaurenTee

Special Thanks to Our Sponsors:


For more insights from your favorite marketers, visit the Conex: The Content Experience Show stream.

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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