A successful business requires that you build meaningful relationships with your customers, and content enhances that relationship. One of the latest ways to engage your audience with content is personalized video that engages each of your customers in an individual way.
This week’s guest on the Conex Show, Christopher Singlemann, Videographer at Loyola University Maryland, exemplified this in a campaign that used survey information from prospective students to create a personalized video for each one. Instead of being given a generic look at what Loyola has to offer, they received a personalized experience that reflected what they were looking for.
Finding ways to personalize your videos can take your content from being a simple product showcase to a unique interactive experience.
In This Episode:
Why Authenticity is Key Regardless of Production Value
Whether you’re putting out a selfie video from your iPhone, or a highly produced and polished brand video, it’s important to always ensure your content is authentic. It has to be something real and genuine or people won’t buy it.
“It isn’t necessarily a question of production value. The real issue is an issue of authenticity.” — @cjsinglemann
The Importance of Video Captioning
Singlemann reiterates the importance of video captioning in order to adhere to accessibility guidelines as well as engage people who prefer to view videos without sound. He offers some tips on how to do this effectively.
“Captioning is a requirement of any video content that we put out on the web.” — @cjsinglemann
Developing Personalized Campaigns
In order to truly add a personal touch to your marketing, anything that can be personalized, should be. Singlemann shares what he and his team included in their personalized videos for students that made them so impactful.
“Photography can be overlooked in some ways, but is a great way to tell your story.” — @cjsinglemann
Special Thanks to Our Sponsors:
- Get The Content Experience Report for free here.
- Find out more about Convince & Convert here.
- Check out video and written content from Loyola here.
For more insights from your favorite marketers, visit the Conex: The Content Experience Show stream.
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