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Building a B2B tech stack to unite marketing and sales [podcast]

In this episode of The Marketer’s Journey, I interview Mauricio Barberi, who began his career as an engineer before going on to get his MBA and move into the marketing world for startups and tech companies. Mauricio has been employed as a Fractional CMO at several companies, being brought in to retool teams and processes to set companies up for success.

In this episode, we discuss the importance of alignment between sales and marketing teams, how to ensure you build a great marketing team—even in a temporary role, how his history as an engineer benefited him in business, and his love for travel (50 countries and counting).

Key takeaways:

  • We often think of fractional CMOs as “fixers” when really we should be thinking of them as people setting companies up for future success.
  • The fear of hiring people as good as us is a broken system in business. It starts at the top: a true A-player will hire A-players underneath them and this is how you build a world-class team.
  • Heads of Sales and CMOs are different jobs but increasingly have overlapping responsibilities. Above all else, Heads of Sales should be collecting data and CMOs should be leveraging the data to measure outcomes your company is driving.
  • Companies that buy tech don’t have one decision-maker. Map your selling team to your client’s  “buying team” and ensure you have an understanding of the intricacies of their decision making.

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch