In this episode of The Marketer’s Journey, I interview Caleb Rubin, Head and VP of Marketing at EQ Bank. Caleb has a strong background in data and metrics-driven marketing, but he understands that this technical aspect of marketing must always go hand-in-hand with the chemistry and story-driven branch of marketing.
In today’s episode, we discuss Caleb’s career history, starting in data science at AT&T moving through a series of fintechs and startups, and eventually landing his current role at EQ Bank, how he allowed himself the space to determine what size of company best suited him, and the importance of partnership and synergy in marketing—whether between content and product, technical and creative or agency and internal.
Key takeaways from this episode:
- Your product is what you do or what you make but your brand is how people feel about what you do or make—they are both equally important.
- In many ways, marketing for startups is about how you get people through the funnel with technology and tools rather than large scale budgets.
- Good marketing teams are always focused on how we learn and the great ones instill systematic ways of learning and gathering new insights.