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Aligning your brand to customer lifestyle and needs [podcast]

In this episode of The Marketer’s Journey, I interview Martin Fecko. Martin began his career in finance working at a call center for CIBC and eventually went on to become CMO at Tangerine, Canada’s leading digital bank.

In Martin’s current role he combines his passion for data with his history in tech and finance. As a marketer, Martin understands that there can be immeasurable value in both building a lifestyle brand and in focusing on your product features. Every customer is unique, and we need to meet each customer where they are on their journey.

Key takeaways from this episode:

  • When you’re starting your career, it’s important to leverage opportunities as they present themselves. Even if you don’t have a roadmap for where you want to land, utilize the chances you’re presented with and shape them into something.
  • As a CMO, ultimately what you’re doing is taking various components and figuring out how your brand is represented when you consider all the moving parts.
  • The ability to understand both business and technology is important because technology is the future for so many industries and businesses.
  • Building a good brand is less about building something “cool” and more about adapting to the changing needs of your customers. This is how Tangerine has reimagined banking.

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch