Achieving Product Market Fit [Podcast]

July 27, 2020 Randy Frisch

Product and marketing have always gone hand in hand. In most cases, product exists to address pain points that your customers are feeling, and marketing helps you communicate these solutions to your market. In this episode, I interview Paul Cowan, CMO at Freshbooks, about understanding your addressable market and using your marketing toolkit to refine your product strategy.

Key takeaways from this episode:

  • Growth is a mindset—you need to focus on scale, find new avenues for your business, and be constantly figuring out new revenue streams in order to remain relevant

  • Stick to what you know and love but look for waves! If your roots are in tech, don’t be afraid to explore a wide range of tech companies in your career from startups to tech giants

  • Face-to-face interaction with your customers can transform the way you understand your product

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotify, Stitcher, and Google Play!

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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