Product and marketing have always gone hand in hand. In most cases, product exists to address pain points that your customers are feeling, and marketing helps you communicate these solutions to your market. In this episode, I interview Paul Cowan, CMO at Freshbooks, about understanding your addressable market and using your marketing toolkit to refine your product strategy.

Key takeaways from this episode:

• Growth is a mindset—you need to focus on scale, find new avenues for your business, and be constantly figuring out new revenue streams in order to remain relevant

• Stick to what you know and love but look for waves! If your roots are in tech, don’t be afraid to explore a wide range of tech companies in your career from startups to tech giants

• Face-to-face interaction with your customers can transform the way you understand your product

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!