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Selling Through Stories [Podcast]

It may be the oldest cliche in the book, but if you do something you love, you’ll never work a day in your life. In this episode, I learn about Victor Lee’s career journey which, in his words, was based on passion and character. Dreaming, tinkering, dabbling, and thinking of innovative new ways to do things created the launchpad that guided his career.

Victor was most notably SVP at Hasbro and in this episode, we discuss the skills he developed as an agency marketer, his work leading pivots to digital marketing for a wide range of companies, and the importance of having the conviction to fight the fights worth fighting for, not just the ones you know you can win. 

Key takeaways from this episode:

  • Cliches are overused for a reason and many of the cheesiest have merit when considering your career: do what you love, find passion in what you do, don’t be afraid to fail, and know that there is always a bit of luck involved.

  • Marketers are often tasked with coming up with big ideas, to the point where we’re almost scared to get the “yes” and having to follow through. These big ideas are great but they’re not everything. There is beauty in pragmatism, in small pivots, and small wins.

  • Digital isn’t black and white. There are many different ways digital can work in tandem with other facets of business, such as retailers. It doesn’t need to be competitive, and it doesn’t need to be complicated. 

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotify, Stitcher, and Google Play!

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch