Achieving 4x Growth Using Content Marketing [Podcast]
How’d you like to be the CMO that takes your org from 30M to 100M in less than a decade?
To do that, you’ll have to drill down into content marketing.
In this episode, I interview Joshua Leatherman, CMO at Service Express, about his content marketing wins.
What we talked about:
- Hire the will, teach the skill
- How to bring the buyer in to your content marketing approach
- Going all in on content
- Not waiting for a big vacation but making the weekends meaningful