How’d you like to be the CMO that takes your org from 30M to 100M in less than a decade?

To do that, you’ll have to drill down into content marketing.

In this episode, I interview Joshua Leatherman, CMO at Service Express, about his content marketing wins.

What we talked about:

• Hire the will, teach the skill
• How to bring the buyer in to your content marketing approach
• Going all in on content
• Not waiting for a big vacation but making the weekends meaningful

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!