Fun is the key to engagement on social media. Fun doesn’t mean irresponsible or irreverent—but it’s a quality that takes our responses from mediocre “like” to up to “love.”

Fun is a personality trait that also marks an effective brand. At least, that’s the mantra of one of the most successful brand builders who focuses on telling compelling stories.

In this episode, I interview Henk Campher, VP of Corporate Marketing at Hootsuite. 

What we talked about:

• How to work for Nelson Mandela, Marc Benioff, Starbucks, and Salesforce
• Work should be fun, and so should brands
• Marketers sell their brains, so pouring back into your mind is essential

Check out this resource we mentioned during the podcast:

• Creating a Sustainable Brand by Henk Campher

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!