Fun is the key to engagement on social media. Fun doesn’t mean irresponsible or irreverent—but it’s a quality that takes our responses from mediocre “like” to up to “love.”
Fun is a personality trait that also marks an effective brand. At least, that’s the mantra of one of the most successful brand builders who focuses on telling compelling stories.
What we talked about:
- How to work for Nelson Mandela, Marc Benioff, Starbucks, and Salesforce
- Work should be fun, and so should brands
- Marketers sell their brains, so pouring back into your mind is essential
Check out this resource we mentioned during the podcast:
- Creating a Sustainable Brand by Henk Campher