In the spirit of being better, every month I'm going to challenge you to do things just a little bit differently. Maybe it's trying a new approach to an old problem, implementing a fun or novel idea, or reading a book our team found particularly helpful. Whatever the case may be, it's all in the name of improvement.
This week's challenge: Reassess your nurture campaigns. Count 'em up. Determine when they've last been updated. And build an improvement plan. We aim to assess and optimize our nurture plans every six months to a year. So if it's been a good 365 days since you've taken a look at yours, consider this a friendly reminder to revisit them.
If you need help, try using this Email Nurture Template.
And if you're looking for more inspiration, check out this webinar on How to Create High-Converting Demand Experiences.