How to Create High-Converting Demand Experiences

April 29, 2019 Christine Otsuka

Marketing teams rely on their demand generation programs to create pipeline for their sales teams, but in order for this to happen, they need enough engagement and (surprise, surprise) conversions. According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at a 33% lower cost per lead. So what can you do to whip your lead nurturing programs into shape?

Focus on the experience.

Today’s demand marketers know that simply creating an email sequence isn’t enough. Even the most well-thought-out lead nurturing programs can underperform if they’re paired with an uninspiring, linear experience.

View the webinar to learn how to build engaging, immersive, multi-channel (think outside-the-inbox) experiences that work together and are optimized for content consumption, so prospects can self-nurture and convert to sales-ready leads that much faster.

About the Author

Christine Otsuka

Christine is an experience-obsessed marketer. Officially, she's Uberflip's Senior Content Marketing Manager, where creating engaging content experiences for marketers is a challenge she accepts daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

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