Why re-invent the wheel? If you're looking for a new asset to promote to your audience, try bundling content into a topic-based kit. Have a campaign you ran last year that's evergreen in nature? Your database has grown so try re-launching it to only those who didn't engage or see it? What's old is new again. So long as you're not serving up the same old stuff to an audience who's been there and done that, give yourself a break and see what kind of quick wins are ripe for the taking.